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AMANDA ROOTSEY
Co-Founder Vegan Era |
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Ethical Tie-Dye Tripping The Planet |
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In 2008, Lauren Bush was best known for her FEED bags. |
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At the time, Lauren made famous the first family--sustainable fashion line. Now known as Lauren Pierce, she has launched a new product range that is taking the world by storm. Re-creating some of the past fashion icons, and in particular the very free, and fun loving era of tie-dye is making a dramatic come back. |
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| The Atelier spring 2010 collection premiered at Barney, New York was a little more than your average launch of a new collection.
Needless to say there was your who's who of fashion, politics and high flyers on hand. There was also a very earthy edge incorporated into the event.
Keeping with the theme of eco, freedom, peace and love - THe Atelier collection also gave guests the chance to re-create their own piece of fashion.
The concept was to allow people to choose their own fabric, then design a one-of, unique creation that was there own.
This way in helped people understand the process that goes into making the materials, and designing the garments.
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Not only is it produced in New York using sustainable and organic fabrics such as hemp silk, bamboo, and organic cotton but several of the designs are hand-dyed by women living in the Democratic Republic of Congo, part of a program called Women for Women International.
This has a been an initiative developed by Lauren Pierce, to help create work and a purpose for women living in countries stricken by poverty,
By creating a label that showcases the benefits of using organic materials, and earth friendly dyes - the project is helping to reveal the need for fashion icons to take a responsible stance in protecting our environment.
Through loving actions by people such as Lauren Pierce, it is hoped that one day we all live in a Peaceful and Healthy world.
Be Love; Be Peace; Be Vegan. |
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